I’m getting more interested in digital marketing lately, despite fearmongering predictions that it will be taken over by AI.
The prospect of learning new things is more appealing to me than succumbing to the negative forecasts.
So, I kept browsing and ended up in Google’s Fundamentals of Digital Marketing course, which is surprisingly free.
Course overview
Published on March 23, 2023, on Google Digital Garage, the course is designed for beginners and takes 40 hours to finish.
Divided into seven module groups, it comprises 26 modules, each containing one or more lessons.
Each module is estimated to take around 30 minutes to complete. Considering its relevance, difficulty level, and duration, I enrolled.
All module groups are initially locked, except for the first one. You have to finish the first group to unlock the next, and so on.
It is like a sequence of challenges in a gameplay scenario.
If you happen to play games, you must be familiar with linear progression, where you…
